Marketing

Currently, the marketing and business functions are open to the world to address key strategic challenges and, at the same time, to manage increasingly limited budgets

Digital strategies, smart data, strength of design, performance measurement, outsourcing… The multiplication of tools in the marketing and sales departments, customer trends and the demands of general management with regard to return on investment now forces these managers to adopt new operational methodologies and open up to the world in order to meet their challenges.

After a period of prosperity, the financial crisis struck, and this, combined with the peak of the Internet in the world of marketing, brought along more pressure to deliver real perceived value and dynamic management:

  • Systematic monitoring of the impact of marketing actions
  • Cross-cutting and transparent operation with internal and external partners (purchasing, sales, agencies, etc.)
  • Expertise in all facets of marketing
  • Control of costs and budget contraction
  • Pressures to outsource the sales force

However, as always, all of these changes provide great opportunities for those who know how to turn a good understanding of the activity into relevant actions.

To do this, they must rely on external partners who possess some real expertise in the activity that combines the use of appropriate tools with control of overall costs.​

KLB Group supports you in implementing your transformation projects

Since 1995, KLB Group supports marketing roles (customer marketing, trade marketing, agencies, subcontractors) in their transformation projects and in the implementation of operational projects with a particular emphasis on performance measurement, control of costs and innovation.

 

Supply Streamlining of ranges
Manufacture or buy Business reorganisation
Investments Marketing strategy
Purchasing projects Cost reduction plan
Product development Definition of recipient organisation
Supplier risk management Assistance in the project management of information systems
Monitoring of outsourcing Search for productivity
Shared services in purchasing/finance/supply chain/quality; Skills development
  Implementation of shared-services centres
 

 

 

For each project, we mobilize the entire set of experiences, knowledge, methods and tools of KLB Group.

The combination of skills and know-how is suited to each of the challenges.

During the past 10 years, we have managed around 100 projects, we have obtained savings worth billions of dollars for our clients, and we have generated profits of between 5% and 10%.

Our speed of intervention, our expertise in the industry, our experts, our methods and our business model allow our customers to get a return on their investment equivalent to 5-10 times the investment amount.

To respond to customer problems, we propose business models aligned with each situation: fixed price, success fees, performance-related pay, etc.

For more information in this sense: contact.ca@klbgroup.com

 

 

KLB Group and marketing roles:

64 clients

132 projects

21 experts

Billions of dollars in savings

Profits from 5 to 10%

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